How To Find Freelance Copywriting Clients Online
Remote work is now in high demand around the world. With more and more employers outsourcing their content creation and copywriting work to freelancers, your chance of living the dream and being your own boss has never been more realistic. If you’re dreaming about ditchingyour day job, working online from wherever you want, and earning money as a freelance writer, all you need is a laptop and an internet connection – and some basic knowledge about how to find freelance copywriting clients online.
We all have the same questions when we start out:
- The world of freelance writing is competitive – how do I get work?
- How do I get one project, let alone enough work to support me?
- How do I make it on my own?
- Should I quit my job or try and start my freelance career while I work?
As a freelancer, you’ll need to know where and how to find new work, and make sure to keep a good eye on your bank account at all times.
It’s a good idea to have at least 6 months of savings on hand while you learn the ropes of finding and winning freelance writing projects.
Even when you’re an experienced freelancer, it can sometimes be tough to keep work coming in regularly.
These are the main ways you can get freelance writing clients and ensure a steady stream of income.
Find new clients on freelancer job boards
These are some of the best places online to find freelance writing jobs, and you can start looking for work right away.
Freelance writers, designers, marketers, and creators of all kinds can all find work on this job site.
Create a profile to market yourself and get hired for your dream writing jobs.
FlexJobs is one of the most trusted job search sites for remote work, and has been around since 2007.
Every job listing on here is screened, so you don’t need to worry about getting scammed by employers and roles that don’t exist.
You can also get resume, coaching, and career help through the site.
The ProBlogger job board is where I found my first $350 blog project when I started out. I was pretty thrilled with that!
Not all the jobs you find on here will pay that much, but it’s an excellent board to get started on. It’s regularly updated, and many of the projects will publish your work under your own name. This means you can point your future clients in the direction of published work with your name on it, which gives you proof of the great work you’ve done for other companies.
See what’s on the ProBlogger job board here
People Per Hour
Over 2,000,000 freelancers of all types use this site to find work. And for good reason – there are over 900,000 companies posting jobs on this site. So you’re sure to find something that’s a good fit!
Check out People Per Hour here
I found some great work on this platform, including a wonderful brand that was on my dream client list. I got consistent projects with that client for 3 years!
Companies like Airbnb, Lyft, L’Oreal, Zappos, and Virgin hire writers and other freelancers through this site.
Sign up free and build out a great profile, then you can start applying for the regular jobs that get listed. There’s not too much competition on this site, and the rates are great for beginners – both of which are a huge advantage.
Build your own freelance copywriter website
These days you can create your own personal website quickly and easily using WordPress (which is free) and buy hosting with a company like Bluehost. This will cost you less than the price of a coffee a month.
Having your own domain name on the web establishes your authority as a freelance writer, which helps clients find you more easily. It’s also a huge bonus being able to link potential clients to your professional looking website, and your portfolio.
Read more about how easy it is to build your own freelance writer website here
Once you’ve set up your new freelance writer website, you can start creating content for it. WordPress has a built-in blog, which makes it easy to start creating blogs that will help you rank in Google’s search engine, and provide samples for potential clients to check out your writing ability.
Blogs are a fantastic way to establish yourself as a freelance writer and get better writing clients. You can also blog on places like Medium – or offer to create guest blogs on other established websites so you can get the benefit of their existing website traffic and reader base.
Use some of your excessive social media time to find new clients!
Yep, I see you 🙂
Stop scrolling aimlessly for hours every day, and start using your social accounts to get some freelance writing gigs!
LinkedIn is still one of the best social platforms to get freelance writing clients.
Set up a profile with a great bio that will get you noticed, then start connecting with people, engaging with their posts, and searching for available jobs.
It’s a great way to meet other freelance writers at all levels, everywhere in the world.
Twitter can be a goldmine for finding work. It’s a fast, fun way to get to know people, including potential clients. And because people can see more of the “real” you on Twitter, it’s easy for them to see your expertise and authentic personality – which means they’re more likely to hire you when they need some writing help.
Join active Facebook groups that focus on the niche of writing you’re interested in. Want to write for coaches? Join a group where lots of coaches hang out. Want to write for architects? Join a group for architects. You get the idea.
The most important thing to remember in Facebook groups is to comment, engage, and add value to discussions. Don’t go in there asking for work or spamming the news feed. That’s a sure way to get yourself banned.
If you’re one of the 5 people in the world that isn’t on Facebook already, you can sign up for a free account here
I have an account on Instagram, but I’ve never found any work there. Some of my fellow writers swear by Instagram to get all their work, and that’s the main social channel that they focus on.
I write for tech companies, who are less likely to be looking for a writer on Instagram – but if your writing niche is coaching, travel, food, beauty, or any of the other more Insta-friendly niches, there’s a good chance you’ll be able to pick up some work there if you make this platform your main focus.
Pro tip: Make sure you use good hashtags, and network with other writers for the best chance of success here.
Start networking with business owners and other writers
My favourite way to get freelance copywriting clients! If you ask established writers where they get most of their work from, they’ll most likely tell you that it’s from referrals from other writers, past clients, and people they know on social media.
Networking can be done in many different ways, so even if you’re a hardcore introvert (like me), you can create a strong network that sends potential writing projects straight to your inbox.
You could think about:
- Hanging out in co-working spaces
- Joining meet-up groups
- Going to live copywriting events
- Going to live events where potential clients in your niche will be
- Spending time interacting in online writer groups
- Finding or creating a LinkedIn pod to create relationships and promote each other’s posts.
I highly recommend the annual Copywriter Club live event for supercharging you network of fellow freelance writers.
Also known as cold emailing – this is simply finding the email address of a company or person you’d love to write for, and sending them a persuasive email that’s designed to get a reply, and to get you work!
To avoid this email coming off to a potential new client as sleazy, spammy, or stalkery – check out this tutorial on the CopyHackers website that tells you how to write a successful pitch to get writing work and what to avoid putting in these emails.
If you’re looking for a step by step guide with cold email templates, I recommend the comprehensive Outreach Wins System, which I’ve taken myself and had success with.
In summary – how to find freelance copywriting clients online
If you want to grow a sustainable, enjoyable freelance writing career, learning how to consistently find/keep good clients is essential. Try out some of the tips for finding clients above, and with persistence and patience, you’ll be on your way to achieving your income goals as a freelancer copywriter.
Got more questions about where to find clients? I’ll do my best to answer them – so feel free to leave a comment below 🙂
Rachael is a full-time digital nomad and freelance copywriter for B2B and SaaS companies. She’s worked with brands like Unbounce, Biteable, Datacom, Viddyoze, and Owler.